About Us
Built for Med Spas. By People Who Get It.
This isn't a generic AI phone bot repackaged with a med spa label. This platform was purpose-built for the aesthetic industry, from treatment terminology to pre-care protocols to luxury service standards.
Our Story
Why We Built This
The aesthetic industry has a paradox: med spas invest heavily in marketing that works, but lose a staggering percentage of those leads because the phone rings at the wrong time. During a Botox appointment. After 6 PM. On a Saturday when the office is closed but clients are scrolling Instagram.
The answer wasn't to replace anyone. It was to fill the gaps that no human could reasonably cover: the after-hours call, the third simultaneous caller, the Sunday inquiry. And route it straight into revenue.
68% of high-performing med spas plan to implement AI phone systems by the end of 2026. The practices moving first are capturing market share from competitors still relying on voicemail and callbacks.
What We Stand For
Core Values
Addition, Not Replacement
AI receptionists don't replace people. They support them. By handling repetitive and high-volume calls, the AI reduces pressure on staff and ensures callers receive timely assistance even when teams are busy.
Radical Transparency
Pricing is on the website. Contracts are month-to-month. Dashboards are real-time. No black boxes. You see exactly what you're paying for and exactly what you're getting.
Aesthetic-First Design
Generic AI answering services don't understand the difference between a HydraFacial and a chemical peel. This platform does. Every interaction reflects the luxury, precision, and care that med spa clients expect.
The Team
Built by People Who Get It
Justin
Founder & CEO
Justin built GoSona after watching med spas across Tampa Bay lose thousands in bookable revenue every month — not from bad marketing, but from unanswered calls. With a background in AI systems and service business operations, he built the platform he wished existed: a voice AI that speaks like a trained receptionist, understands aesthetic treatments, and never misses a call.